Debunkery: Learn It, Do It, and Profit From It—Seeing Through Wall Street’s Money-Killing Myths

Legendary money manager Kenneth Fisher’s latest bestselling book outlines the most common—and costly—mistakes investors make.

Legendary money manager Kenneth Fisher’s latest bestselling book outlines the most common—and costly—mistakes investors make.

Legendary money manager Kenneth Fisher’s latest bestselling book outlines the most common—and costly—mistakes investors make.

In the New York Times bestselling book, Debunkery: Learn It, Do It, and Profit From It—Seeing Through Wall Street’s Money-Killing Myths, author Ken Fisher addresses common investments complaints and details why so many investors fail to get the long-term results they desire. The short answer is many investors fail to question if what they believe is true—and are therefore blinded by tradition, biases, ideology, or any number of cognitive errors. The problem is, the errors don’t seem like mistakes—they seem like smart, intuitive, and/or widely recognized investing “wisdoms.” But much of what’s accepted as investing “wisdom” is, instead, bunk. How can investors tell bunk from reality?

In short, accessible, and highly entertaining chapters, Debunkery details and debunks 50 common Wall Street myths—and gives you the tools you need to continue to do your own debunkery for the rest of your investing career.


Debunkery: Learn It, Do It, and Profit From It--Seeing Through Wall Street's Money-Killing Myths
  • Kenneth Fisher is a 29 year plus Forbes "Portfolio Strategy" columnist
  • Recognized in 2010 as one of the top 30 most influential individuals in the investment industry over the last 30 years1
  • Author of 10 books, including 4 New York Times bestsellers
  • Named to Investment Advisor magazine's 2011 IA25 list of most influential people in the advisor community2
  • A top-ranked market forecaster by CXO Advisory Group3
  • CEO of multi-billion dollar independent investment firm, Fisher Investments

1 Thirty for Thirty, Investment Advisor, 5/1/2010
2 Ken Fisher, Fisher Investments: The Extended 2011 IA25 Profile
3 www.cxoadvisory.com/gurus. Based on a report completed in 2013 by CXO Advisory Group. The final report, titled “Guru Grades”, contains accuracy ratings for 68 forecasters collected over a period from 2005 to 2012 including market forecasts by Ken Fisher as published in Forbes. Ken Fisher's market forecasts in Forbes represent his personal forecasts of the overall market and are not an indication of the performance of Fisher Investments. Not all forecasts may be as accurate as those in the past. Investing in securities involves the risk of loss. Past performance is no guarantee of future results.